Our Company
Marketing That Moves Shoppers.
We create and implement marketing campaigns that increase shopper traffic, increase shoppers' dwell time and raise store sales to achieve higher rents, multiple lease renewals and higher yield on investment.
Our Approach
Shopper-Focused. Data-Driven. Results-Oriented.
No two situations are exactly the same; each time, our clients' unique opportunities and stated goals become our focus. From day one, we work with our clients to highlight the specific advantages of their development/destination and leverage the best strategies for long term success.
We thrive on helping our clients to maximize returns and add value to their developments/investments by analyzing all pertinent strategic factors, including sales and tenancy, to promote the best potential for growth and high exit valuation. We excel at helping our clients meet and exceed their defined goals by developing and executing marketing campaigns targeting both shoppers and new retailer/tenants, to communicate unique offers and messages via the most targeted multi-media platform - digital and traditional.
What We Do
Our Services
Shopper Marketing Campaigns
End-to-end campaign creation and implementation designed around the shopper journey — from awareness to loyalty.
Data Analytics & Targeting
Targeted data analytics to define your shoppers, their goals, and the touch points that convert browsers into buyers.
Traffic & Sales Growth
Proven strategies to drive cross-selling and up-selling, increasing foot traffic and sales at your development.
B2B & DTC Advisory
Integrated marketing advisory services for both business-to-business and direct-to-consumer channels.
Investment Value Creation
Strategies that increase cash flow, rents, development profits, and capital appreciation on commercial real estate investments.
Durable Loyalty Programs
Building lasting shopper relationships that translate into repeat visits, higher spend, and long-term tenant success.
Our Leadership
The Principals
"Uncertain times harbor golden opportunities – always."
Bruno A. Andreades
Chair
At PRISM, we create and implement marketing campaigns that focus on shoppers. We use our experience in retail marketing coupled with targeted data analytics to define our shoppers, define our shoppers' goals, map our shoppers journey (touch & ouch points), to drive shoppers' engagement, durable loyalty i.e. traffic and sales up (cross-selling & up-selling) at our clients' developments across the U.S.
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Janet L. Grady
President
Our combined decades of multifaceted expertise and independent objectivity inform our strategic execution. We provide B2B and DTC integrated, marketing advisory services to increase cash flow, sales, rents, development profits, and capital appreciation on investments in commercial developments.
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